Real Estate Marketing
If you’re a local Real Estate Agent with a website and want to be among those ranked at the top of the search engines in your locale, you’ve got to use what’s called Offsite SEO Strategies. This includes using video, social media and having an active blog. In this article we’re going to concentrate on the use of video. Google owns YouTube so if you integrate YouTube Listing Videos with every video that’s linked to your website it will definitely improve your rankings.
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In speaking to Real Estate Agents, one theme remains constant; most understand the importance of using video as part of their marketing efforts, but are concerned whether they are doing it right. They realize that buyers expect to see a high quality video of the properties that the agent has listed. They know that sellers have come to insist that the agent listing their property incorporate a video tour or virtual tour of the property into the overall marketing plan. It’s become common knowledge in the industry that posting videos online does improve a realtor’s SEO.
The idea of having video as part of an overall marketing strategy is a given these days, but getting it done is another matter. If we take it step-by-step it becomes a little easier.
1. Choose your topic:
- Video Profile of Agent – Having a video introduction of yourself and your services on your website is a perfect way to gain exposure to a wider audience. It’s a personal introduction which can focus on what you will do better than other agents. Make sure you keep this client centered. Be relaxed, warm, engaging and most of all, knowledgeable.
- Videos of Listings – The video should act as a moving tour through the home and property so that potential buyers can see before they call to make an appointment. It’s not complicated and only needs to last a few minutes, a quick walk-through. Make sure the video is taken on a clear sunny day if possible and that the property is immaculate.
- Video of the Local Community – This establishes you as the agent with the most expertise in your local area. Introduce your prospects to your town and the neighborhoods within as well as the local business area.
- Client Testimonials – If you’ve got some happy clients that are willing to be filmed, let them do the marketing for you by giving you a great on-camera endorsement once you’ve completed a transaction for them.
2. Select the Video Camera:
- Full Sized Video Camcorder or DSLR that captures video
- A Small Pocket Camcorder – This might be a Kodak Playfull or something like a Sony Bloggie.
- Smartphone – This usually has a fairly good quality video camera built right in. Bright outdoor natural light is your best friend in this case.
3. Video Editing:
- Use iMovie if you have a MAC – It’s probably already on your computer.
- Windows (Live) Movie Maker – Download for free to your PC.
4. Share through YouTube:
- Create a YouTube Channel – To house your videos
- Post your Videos – Use the YouTube links to post videos on your website and to your Facebook, Twitter and LinkedIn Pages.
- As you become more experienced at shooting videos you’ll come up with your own ideas. You’ll become more comfortable speaking to the camera. When you realize that your YouTube channel is getting more hits and your rankings have gone up on the search engines, you’ll see more potential clients contacting you about representing them.